Lifecycle & Customer Marketing Professional
Nashville, TN
Certified Product Marketing manager with a background in product launch, depicting product value, persona development, and marketing operations. Natural problem-solver and adept at driving customer marketing strategies, specifically feature launches and product stickiness.
A list of samples and work from my Product Marketing experience at CM Group, a B2B SaaS email marketing company.
Responsible for all Tebra customer communications and product insights.Maintains company's customer emails and expansion communications for the customer retention teams, driving over 100% expansion targets month-over-month.Oversees Marketing Operations within Marketing CRM, which includes drip campaigns, customer webinars, and ad content strategy.Collaborate closely with cross-functional teams, Product, Client Success, Partner, and Enablement, to formulate compelling campaign messaging and strategic approaches.